Which would upset you more, your brother dying, or a dozen kids across town getting killed because their bus collided with a truck hauling killer bees?
Which would be bigger news to your neighbors, those dozen mutilated bus children across town or 15,000 dead in an earthquake in Iran?
Inside the Monkeysphere is a very interesting - and humorous - article from David Wong, which describes perfectly the negative impact that a large group of people has on our behaviour : why we care about some people while not giving a rat's ass about most every one else.
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