I'm convinced that business success in the future starts with the question, What should I do with my life? Yes, that's right. The most obvious and universal question on our plates as human beings is the most urgent and pragmatic approach to sustainable success in our organizations. People don't succeed by migrating to a "hot" industry ( one word: dotcom ) or by adopting a particular career-guiding mantra ( remember "horizontal careers"? ). They thrive by focusing on the question of who they really are -- and connecting that to work that they truly love.

Those who are lit by that passion are the object of envy among their peers and the subject of intense curiosity. They are the source of good ideas. They make the extra effort. They demonstrate the commitment. They are the ones who, day by day, will rescue this drifting ship.

Po Bronson is the author of this rather lengthy article about how to deal with your job. Read it, it should be your bible, certainly if you're dealing with HRM; Jeremy has an interesting round-up of the article too.