Redhat merges with Fedora, switches name ?

Red Hat has announced a merger of its Red Hat Linux Project with Fedora Linux, a group that has specialized in providing high-quality RPM packages for Red Hat. According to Red Hat, 'The Fedora Project is a Red-Hat-sponsored and community-supported open source project'.

Sounds a lot like the Debian or Gentoo community model, but I'm confused about Redhats future. Will they rename the consumer version 'Fedora' now, and try to bind the Redhat brand name to their RedHat Advanced/Enterprise Server line ?